national retail federation
bringing Ferris Bueller into 2020
creative challenge —
The National Retail Federation wanted to make sure President Trump didn’t forget about the current trade issues.
CRAFT
developed the brilliant concept of making this video mimic the classic film "Ferris Bueller’s Day Off," bringing back Washington, DC native Ben Stein
for authenticity.
Our team helped re-create this memorable scene shot for shot, providing the production, crew, and equipment needed to make it happen.
After the shoot, we colored it and CRAFT over delivered on PR and outreach. With featured placements on Fox & Friends, Roseanne,
and Saturday Night Live in its first week, the ad has been viewed over a million times across mediums.
behind the scenes —
